Digital Marketing Roadmap

Course Objective:

• Gain a comprehensive understanding of digital marketing strategies and tools.
• Learn to create and manage online marketing campaigns.
• Develop skills in SEO, social media marketing, content marketing, and email marketing.
• Complete hands-on projects to build a professional portfolio.

1

Introduction to Digital Marketing:

• Overview of digital marketing and its importance.
• Key concepts and terminology.

2

Search Engine Optimization (SEO):

• On-page and off-page SEO techniques.
• Keyword research and optimization.
• Link building and content strategy.

3

Social Media Marketing:

• Creating and managing social media campaigns.
• Using platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Analyzing social media metrics and engagement.

4

Content Marketing:

• Developing a content strategy.
• Creating blog posts, videos, infographics, and other content.
• Measuring content performance and ROI.

5

Email Marketing:

• Building email lists and segments.
• Designing effective email campaigns.
• Tracking and analyzing email marketing metrics.

6

Pay-Per-Click (PPC) Advertising:

• Setting up and managing Google Ads and Facebook Ads.
• Keyword bidding and campaign optimization.
• Measuring PPC performance and ROI.

7

Web Analytics:

• Using tools like Google Analytics and Adobe Analytics.
• Tracking website traffic and user behavior.
• Interpreting data to make informed marketing decisions.

8

Project Work:

• Hands-on projects to apply learned concepts.
• Developing and executing a digital marketing campaign.
• Creating a portfolio to showcase your work.

Skills You'll Gain:

• Proficiency in digital marketing strategies and tools.
• Ability to create and manage online marketing campaigns.
• Knowledge of SEO, social media marketing, content marketing, and email marketing.
• Skills in web analytics and data analysis.

Duration:

Typically ranges from 3 to 4 months, depending on the course intensity and format.

Certification:

Earn a certificate of completion that can be added to your resume or LinkedIn profile.